Qu’est-ce qu’un certificat SSL ?

Un certificat SSL sécurise la connexion entre votre site web et ses visiteurs. Vous avez probablement déjà vu le cadenas vert dans la barre d’adresse lors d’achats en ligne, qui vous indique que la connexion est sécurisée. Ces certificats ont toujours été exigés pour les sites web qui collectent des informations de paiement.

Il y a quelque temps, Google a commencé à encourager tous les sites web à passer au HTTPS en favorisant légèrement les sites web sécurisés dans les résultats de recherche. Récemment, Google a exercé davantage de pression en qualifiant les sites web de « non sécurisés » dans la barre d’adresse de leur navigateur web, Google Chrome.

 

C’est quoi un référencement naturel?

offer. Local SEO further targets those that live in and around your community. This means that when someone living nearby your store is looking for the products or services you offer, they will use search engines like Google to see what store or shop offers what they want.

Using local SEO Spokane WA stores can help ensure that they are listed at or near the top of the search results. This means that your store will be one of the first they see when using a search engine. This means that more people will walk through your door to purchase what they want. But how effective is local SEO and is it right for your business?

L’importance du référencement

There are good reasons to establish an online presence with your business, even if you have been around for a long time. Plus, you’ll want to ensure that your business is seen on search engine sites when people look for the products or services that you offer.

Less Traditional Marketing: In other words, the traditional markets such as radio, television, and newspapers are less effective today than ten years ago. This is because younger generations now get most of their information off the internet. This means that while your traditional advertising in the Spokane WA area still has some effect, the audience which primarily relies on it is fading away. That is why local SEO is important.

If you want your business to stay relevant, you’ll need to appeal to younger generations who primarily use the internet. This is why local SEO is important and can be most effective in bringing younger customers to you.

Mobile Internet Users: Today, mobile searches of the internet represent about 60% of the total number of searches and that percentage is climbing. Over the past several years, mobile devices such as smartphones and tablets have taken over and now most people surf the web using such devices. So, when they look for nearby businesses for the products or services they want, they are most likely using their mobile devices to do so.

Without local SEO, you are missing out on a growing number of potential customers finding your business. And, these customers are usually on the road near your location which means that the proper use of SEO can bring them to you when your doors are open.

Branding: A strong presence in your community helps your business brand. Even if a consumer chooses not to purchase from you, they are still seeing your business name, location, and understand what you offer. This helps you build your brand so that tomorrow that same consumer might shop at your store, eat at your restaurant, or order from your business.
Building up your brand is important and doing so with local SEO Spokane WA residents will see, you will help improve the status of your company and gain more customers in the long run.

How to Implement Local SEO

Now that you are aware of the importance, the next step is to ensure that you are being seen by local consumers on the web. There are a few steps that you should take to get your business name well known in the community.

Local Directories: This is an easy first step as you identify the local directories and hubs on the web that allow you to post basic contact information, including your address, menu, product selection, and so forth. Getting posted on local directories and hubs is the first step towards establishing your SEO in your area.

Content: Your website should have content which includes your city or community. This means inserting Spokane WA if your business is within the city limits on all relevant content, including your web pages, blog, and social media. Don’t just inject the city name repeatedly, but rather use it effectively in the content that you post.

Social Media: Maintaining a healthy social media networks boosts the effectiveness of your SEO efforts. So, you’ll want accounts on the prominent social media sites, such as Facebook, Instagram, Twitter, and LinkedIn to name a few. This not only boosts your search engine results, but also allows you to stay in con

Comment utiliser les médias sociaux pour les entreprises?

 

There where close to 3 billion people on social media networks last year, and the number is only growing. Businesses that are not using it to their advantage in 2018, are missing out. When it comes to promoting your business, building your brand,  and communicating with your customers, social media can be extremely powerful. One of the easiest ways to help grow your business is to utilize social media to your advantage. Here are some of the reasons why you should be using it for your business. The different platforms, and how to decide which is right for you. Using social media can also help with your local SEO as its another ranking factor google uses.

Why? Well, nearly everyone is on social media nowadays. Obviously not everyone, but much of the population is spending vast amounts of time on social media. What better way to reach them than the very places they are already spending so much time in? Today, those most frequented places just so happen to be online. Since the beginning of the 2000’s social media has been quickly increasing at rapid paces and it only makes sense to use it to promote your business.

For those who aren’t as familiar with all of the various social media networks available or how to use them specifically for business, it can be something never tried and the exponential success possible may never be reached. But social media shouldn’t be intimidating. When it comes to business consumers/clients like to see multiple networks being used. Which networks you choose is entirely up to you, but it’s always a good idea to choose at minimum two, up to as many as you can handle (or hire someone to handle). Either way, the benefits of social media for business shouldn’t be ignored.

Les différentes plateformes:

Sorting through the different options can be exhausting to those who aren’t familiar with them already. There are so many different platforms nowadays, it’s hard to know which ones to use, and how to use them effectively. The first part is understanding what each platform is primarily used for. Which platform your target audience is most likely to be using, and does it make sense for your business to be using those platforms. Here is a quick overview of the main social media platforms, and how they are used.

  • Twitter is used for bite-sized content, updates and news. It’s a great way to keep your followers posted with brief updates or links to content that goes more in depth. If you are completely unfamiliar with twitter, you could think of it as like Facebook, but for smaller sized posts.
  • Instagram is amazing for those who have beautiful photography to share. Whether you’re a landscaper or a book editor, you can find some way to leverage Instagram to work for you. Just remember that Instagram is photo-heavy. Users on Instagram are there to scroll through visual snapshots, not text, but you can post images that lead to content outside of Instagram as well.
  • LinkedIn is great for those in the business world to connect (and possibly hire) others. It’s used more for other business professionals to network with people in their industry.

Publicité sur les réseaux sociaux

Facebook is populated with more of the world than any other social network and the advertising system is both affordable and highly specific. They have done a great job collecting everyone’s data, as i’m sure you’ve heard in the news. That being said, you can pick and choose target audiences for each ad, determine which targets work better than others, and continue to adjust your advertisements to better meet the needs of your desired audience. Facebook gathers information about its users—from where and what they like to buy, to their hobbies and interests. When you target a specific group on Facebook (say you have a book design service you’re trying to sell) you are going to get better results because you’re focusing only on those who are already interested in your services (such as advertising book design to self-published authors).

Other social media platforms do offer advertising, but they don’t offer the same level of specific targeting, as Facebook. It also depends on what your products and services are, and the goals you are trying to achieve. Figuring out where your target audience is, and the best possible way to reach them plays a major role in deciding what platforms to choose when advertising on social media.

Social media is nowhere as intimidating as it may seem. The best thing you can do is sign up and start playing around with different features. Get your f